Alia Freeman, the owner and visionary behind Divine Allure Salon and Spa, has established a space where clients from all walks of life can indulge in pampering services in a single, welcoming environment. She offers texture and loc consultations both online and in-salon, providing clients with strategies and concepts on how to use products to achieve their hair goals. Clients leave her salon not only transformed and confident but also equipped with professional products and maintenance strategies.

With over 22 years of experience, Alia has made significant contributions to the beauty industry. She hosted Savannah’s first natural hair expo, offering eight years of education and products to help women, men, and children embrace and care for their natural hair. This expo has inspired many to transition from relaxed to natural hair and has provided vendors with a platform to share their products, and promoting healthy hair growth in the southeastern region.